The Epicenter of a webpage

Screenshot, Source: www.37signals.com
37signals uses an interesting technique called “Epicenter Design” when designing functional screens for web-based apps. It helps answer the “where do we start?” question.
"Epicenter Design involves focusing in on the true essence of the page (the “epicenter”) and then building outwards. This means not starting with the navigation/tabs, or the footer, or the colors, or the sidebar, or the logo, etc. It means starting with the part of the page that, if changed or removed, would change the entire purpose of the page. That’s the epicenter."
(37signals)
Related Links:
Epicenter Design @ 37signals
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