Key steps in creating persona 23May05

screenshot: Aerlingus.com

In this articel Gerry McGovern wrote about the key steps in creating reader persona. His conlusion: three key personas with three tasks works best for a website. His examle: aerlingus.com.

"The first step in developing successful reader personas is to decide what readers you are not going to focus on. Good web management is often more about what you exclude than what you include. (...) This is another reason why you should try and not have more than three key readers. If you ask your team to get to know and understand three reader personas, that’s feasible. If you ask them to get to know ten reader personas, that’s highly improbable. "

related links

Gerry McGovern: "Key steps in creating your reader persona"
Aerlingus.com