Introduction to Eyetracking
At UXmatters.com Matteo Penzo published a series of articles on eyetracking:
"For some time, usability professionals have evangelized the term discount usability testing. Discount usability testing was a product of the early years of the Internet. Its techniques promised to provide a simple, fast, and relatively economical way of conducting usability studies and improving users’ experience of the Web and other software user interfaces. However, such studies are mainly qualitative and subjective. The data reflect users’ conscious thoughts and feelings as well as the observers’ impressions. Some think this is the best, even the only method of conducting usability studies, but there are other—in some situations, perhaps better—ways of evaluating user interactions. Eyetracking offers unique benefits and provides a practical alternative to conventional discount usability testing.
As John Elvesjo—founder of the firm Tobii Technology, which produces eyetracking technology—said, “The eye is the mirror of the soul, and the soul is the mirror of our thoughts.” This quotation expresses wonderfully the magic of human sight and the manifold possibilities that the study of users’ eye movements makes possible."
Internetverweis
Introduction to Eyetracking: Seeing Through Your Users' Eyes