User Expectations of Web Objects
At Usability News A. Dawn Shaikh and Kelsi Lenz published the results of their study about User Expectations of Web Objects
"In 2001, Bernard determined that users were able to form a schema for the location of web objects on informational websites. The current study investigates whether users' expectations have changed since the 2001 study. Changes were found in the expected location of the site search engine, internal links, and advertisements.
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As technology changes the face of the internet, users' expectations seem to shift as well. The changes over the past few years have not been dramatic but reflect updates in technology and advertising schemes. With "Web 2.0" being the buzzword, all implications indicate that the layout of web pages will continue to evolve to take advantage of technology that allows for faster download and more relevant content. Further research on the expected placement of web objects with international audiences has also been conducted and will be discussed in future issues of Usability News."
Internetverweis
Where's the Search? Re-examining User Expectations of Web Objects