Was bedeutet User Experience Strategy? 29Jul07

Screenshot: semanticstudios.com

In letzter Zeit taucht immer wieder der Begriff User Experience Strategy auf. Aber was bedeutet er?

Peter Morville hat in einem Artikel semanticstudios.com unterschiedliche Sichten auf die Themen User Experience Design und User Experience Strategy zusammengestellt. Die Bedeutung von User Experience Strategy beschreibt er wie folgt:

The key point is that within an increasing number of markets, executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.

Siehe auch:

User Experience Strategy