Amazons Beschreibung
“Includes hidden stories behind innovations such as BodyMedia’s SenseWear body monitor, Herman Miller’s Mirra Chair, Adidas’ intelligent shoes, the Ford F-150 pickup truck. The authors deconstruct the entire process of design innovation, showing how it really works, and how companies are innovating effectively than ever before.”
Beschreibung des Autors
“Many successful products today signify a revolution in product design. Today’s innovation is driven by customer emotion, self-image, and fantasy – not just product function. This book reveals a new generation of products that feel perfect, fulfill deep unmet desires, and transform consumer lifestyles. These products have benefits that are so self-evident, they sell themselves.
The Design of Things to Come profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality.”
Literaturverweis
Cagan, J./ Vogel, C. M. / Boatwright, P. (2005): “The Design of Things to Come”, Wharton School Publishing
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