Screenshot, Source: www.gotomedia.com
Kelly Goto defines in “Brand Value and the User Experience” four guiding principles that should be a part of any usability or user experience specialist’s toolkit. The four principles are:
- Create comfort-first and foremost.
- Make the experience intuitive.
- Keep it consistent.
- Build credibility and trust.
In this article the term “user experience” stand for “the overall perception and comprehensive interaction an individual has with a company, service or product. A positive user experience is an end-user’s successful and streamlined completion of a desired task.”
Related Links:
Article “Brand Value and the User Experience”
company of Kelly Goto – gotomedia
