Screenshot, Source: www.usabilitynews.org
“Michelle Bayles reported in the article ‘Online Banking: Why People Are Branching Out’ results from a questionnaire designed to query online banking behavior. The most frequent activities reported were checking account balances and viewing or paying bills. Purchasing insurance, CDs, and applying for a loan or credit card were the most infrequent online activities. Respondents indicated that convenience and saving time were the biggest incentives to bank online. Quick access to information, clear feedback, and simple terminology were identified as the most important features of an online banking site. Implications for designers of online banking sites are discussed.”
Bayles, M. (2004): “Online Banking: Why People Are Branching Out”, http://www.usabilitynews.org, Vol 6, Issue 2, July 2004
Related Links:
www.usabilitynews.org
