Screenshot: 7nights.com
D. Keith Robinson republished a 2 year old article about persona sketching.
“A persona sketch, in essence, is a persona that is based on rough, incomplete or assumed data and best guesses. I want to emphasize that it is always better to have real user data to work with.
(…)
Give your developing persona a name, a face and a history. Again, if you can base this in reality, do so, just make sure and respect the privacy of your users and those you’ve gathered data from. It’s ok if this is a bit rough, after all, we’re just sketching a persona here, not going through a full blown user research process.
With a persona sketch you are going to want to keep it as relevant as possible. Without the benefit of some very well done user research you won’t be able to really know what your users want and need, but trying to give them a face is a small step in the right direction.”
