introduction to user journeys


Screenshot: boxesandarrows.com

Jason Hobbs gives an introduction to user journeys a method wich utilises user needs to order content:
“User journeys are a method for conceptualising and structuring a website’s content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build.
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Creating a user journey places a strong emphasis on personas and also merges the creation of scenarios and user flows. However, unlike user flows, hierarchies, or functional specs (which explain the interaction between a user and a system’s logic and processes), user journeys explore a user’s mental and lived “patterns, processes, and paths” and translate these into web-based experiences.”

Internetverweis

An introduction to user journeys

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