Auf uxmatters.com gibt Matteo Penzo eine kurze Einführung in die Blickverfolgungsanalyse (Eyetracking):
This article is the first in a series of articles on eyetracking that will appear in UXmatters. Over the coming months, I’ll use eyetracking to evaluate a lot of world-renowned user interfaces—including Web sites like Amazon.com(r), Google™ News, and eBay(r); Rich Internet Applications (RIAs); and desktop applications—and analyze quantitative eyetracking data to provide best practices for designing user interface elements like navigation systems, menus, and forms, and for effective ad placement.
“Eyetracking offers unique benefits and provides a practical alternative to conventional discount usability testing.”
Siehe auch:
Introduction to Eyetracking: Seeing Through Your Users’ Eyes
