Screenshot: steptwo.com.au
At steptow Iain Barker published an article about the effect of increasing the strength of information scents on a users ability to find specific informations.
“Enabling people to find the specific information they require amongst the hundreds and thousands of other pieces of content available on a site can be a difficult task.
Most research into the way users navigate a site reveals that people follow one path and then, when that doesn’t provide the information they require, they retrace their steps using the back button, until they find another suitable path to follow. Users can find this process frustrating and after following a couple of unsuccessful attempts, give up on a site.
How can organisations make it easier for users to step through a site and find the information they are looking for?
Much is made of the importance of clear navigation headings and adherence to the three-click rule, but there is another largely under-employed, cheap and simple technique that has a more positive impact on the usability of a site.
This article introduces the concept of information scent and explains how creating strong information scents enables users to confidently step through a site and find the information they require.”
Internetverweis
steptwo.com.au: Information scent: helping people find the content they want
